David Quaife

David Quaife is an accomplished eCommerce leader with 20 years of experience across multi-channel retail and digital marketplaces. Currently the Managing Director for MENA at Pattern, he leverages his expertise in global eCommerce, having worked in the UK and Middle East David has a proven track record of driving exponential growth, enhancing customer journeys, and improving ROI through strategic eCommerce initiatives. His leadership spans several industries, including fashion, sporting goods, health and consumer electronics. Previously, David held senior roles at Amazon, Landmark Group and Alshaya, where he led digital transformation, P&L management, and market expansion efforts. David is a regular commentator on ecommerce in the Middle East and speaks frequently on emerging consumer behaviour, cross-border expansion and the region’s unique marketplace dynamics. His insights have been featured in regional media and industry events, where he provides clear, commercially grounded perspectives on the future of digital retail. He will share his insights on AI, marketplaces and eCommerce strategies at the upcoming forum.

AI is reshaping e-commerce from human-driven discovery to algorithm-led decision-making. As AI assistants increasingly influence what consumers see and buy, brands must optimize structured data, mobile experiences, and trust signals to remain visible. Drawing on Pattern’s work with global brands, this session explores how algorithmic visibility, retail media, and AI-ready data strategies are becoming core growth drivers. David will also showcase Pattern’s Generative Engine Optimization (GEO) Scorecard, highlighting how brands can assess how AI search platforms view them and identify areas to optimize for stronger performance. It also highlights the Middle East—particularly the UAE—as a high-opportunity market where digital adoption, mobile commerce, and logistics innovation are accelerating AI-led e-commerce expansion.