Funda Bingöl

Funda Bingöl is the founder of Body & Soul Goods, a holistic wellness and e-commerce brand that blends ancient wisdom with modern technology to create deeply personalized wellness experiences. With a background in global digital marketing and entrepreneurship, Funda is pioneering a new approach to wellness commerce—where astrology, AI, and ritual-based tools work together to help people live more aligned, conscious, and empowered lives. Rather than selling generic products, Body & Soul Goods offers personalized tools, rituals, and step-by-step guidance designed around each individual’s unique needs and timing. Funda’s mission is to show that a better way of living is possible when people are supported with tools created specifically for them—mind, body, and soul.

In this talk, I explore how personalization, AI, and ancient wisdom can reshape the future of e-commerce and wellness. I will share how Body & Soul Goods moved beyond traditional product sales to create an experience-based model—where customers receive personalized recommendations, astrological timing, rituals, and clear guidance on how to actually use what they buy. The session will highlight how technology can be used consciously to preserve depth, meaning, and human connection—rather than replace it—and how brands can build loyal communities by educating, guiding, and empowering their customers. This talk is for founders, marketers, and innovators who believe commerce can be both profitable and purposeful.