Dr. CHARRASS ABDELMAJID

I’m Dr. Abdelmajid Charrass, a professor, digital marketing strategist, and entrepreneur with a mission to empower brands and people through smart, ethical, and high-impact digital strategies. As a university lecturer and business founder, I bridge the gap between academic insight and real-world execution. With over 10 years of experience in e-commerce, SEO, content strategy, and growth marketing, I support startups, corporates, and creators across the MENA and African regions. I’m also a public speaker and podcast guest, known for making complex digital topics simple, inspiring, and practical. Let’s create marketing that drives results and meaning.

"The 5 Secrets of Successful Branding in the MENA Region" In an era of digital saturation, branding is no longer about logos , it's about emotional connection, cultural intelligence, and consistent storytelling. This talk reveals the 5 essential secrets to building powerful, relevant, and high-converting brands in the MENA region, where tradition meets innovation. Drawing from real campaigns, academic insights, and market experience, I’ll explore: The psychology behind consumer trust in MENA How to localize your brand voice without losing your global edge The role of personal branding in corporate growth Mistakes international brands make in MENA and how to avoid them The future of branding: AI, Gen Z, and authenticity Whether you're a startup or a scale-up, this keynote will give you strategic tools to elevate your brand — and truly connect with the MENA audience.