Mayssa KHOMSY

Mayssa is the CEO of Worldwide Studies, one of Tunisia’s leading student recruitment and international education organizations. Originally trained in Finance, she founded Worldwide Studies in 2011 with a clear vision: to empower Tunisian youth by opening access to quality international education opportunities. Over the past 15 years, Mayssa has played a pivotal role in shaping the student recruitment landscape in Tunisia, building strong partnerships with institutions worldwide and guiding thousands of students in their academic journeys abroad. Known for her deep understanding of the Tunisian student market, she combines strategic leadership with a genuine passion for youth development and education. Mayssa strongly believes in Tunisia’s untapped potential as a student market and sees the country as a strategic bridge between Africa, Europe, and the Middle East. Her long-term vision is to position Worldwide Studies as one of the top student recruitment agencies in North Africa, setting new standards in transparency, innovation, and student-centered guidance. Driven, visionary, and deeply committed to education, Mayssa continues to advocate for Tunisian students and works tirelessly to create pathways that turn ambition into global opportunity.

North Africa’s Untapped Talent: Why Tunisia Is the Next Big Student Market explores how Tunisia is emerging as one of the most promising yet underrepresented student recruitment markets in North Africa. With a young, highly educated population, strong academic foundations, multilingual students, and a growing interest in international education, Tunisia offers enormous potential for universities and education providers worldwide. This talk highlights key student motivations, market gaps, cultural dynamics, and practical insights for engaging Tunisian students effectively, while positioning Tunisia as a strategic bridge between Africa, Europe, and the Middle East.