Seref Sertel

Sertel is the Co-Founder of Kiraala, an AI-powered rental marketplace redefining access over ownership in the sharing economy. With over 15 years of experience across global technology companies and a strong background in business strategy, he focuses on building scalable marketplace models, sustainable growth, and new revenue streams for individuals and businesses.

This session explores how the transition from ownership to access is reshaping commerce through rental marketplaces and the sharing economy. Drawing from real startup experience, the talk covers how technology, AI, and data-driven platforms enable scalable, trust-based rental ecosystems while unlocking new revenue streams for individuals and businesses. The session also highlights the role of rentals in sustainability, circular economy models, and the future of consumption in digital marketplaces.