Andri Sadlak

Andri Sadlak is an ecommerce operator turned AI-commerce strategist. A seller since 2017, he launched and exited his first FBA brand, co-founded ProductPinion (A/B-testing SaaS), and scaled multiple 7–8-figure brands, including doubling a mid-eight-figure CPG beauty brand. He is now Founding Head of Product & Strategy at Azoma.ai, developing next-gen AI Visibility, Share-of-Voice, and Amazon Rufus optimization tech used by global enterprise brands. A leading voice on Amazon Listings 3.0, Andri focuses on optimizing for COSMO, Rufus, and cross-LLM Agentic Shopping. He speaks globally on how AI interprets product data and how brands can win organic AI visibility, rankings, and conversion in the era of LLM-powered shopping and AI-driven product discovery.

Smart Listings: Winning Visibility in the Age of AI-Powered Shopping Amazon is shifting from keyword search to agentic shopping, where AI systems like Rufus, COSMO, and cross-LLM shopping assistants search, compare, filter, and recommend products on behalf of shoppers. In this world, listings must persuade AI first, humans second. This session introduces Amazon Listings 3.0, a practical framework for optimizing listings for AI visibility and conversion using principles from COSMO (Amazon’s product understanding layer) and Rufus (AI shopping assistant). Attendees will learn: (1) how AI interprets product data across titles, bullets, images, reviews, backend attributes, and Q&A; (2) what signals improve rankings + recommendations inside AI shopping flows; (3) the new levers for Share of Voice in AI-driven product discovery; (4) SOPs, checklists, and quick wins to future-proof listings for AI/LLM ecosystems. By the end, brands will know exactly how to structure Amazon content so AI selects, recommends, and elevates their products - driving organic visibility, conversions, and competitive advantage as AI becomes the default shopping channel.