Louis Smith

Louis Smith is an e-commerce growth advisor specialising in Shopify SEO, CRO, and AI-driven discovery for scaling DTC and retail brands. Based in Dubai, Louis works with 7–9 figure e-commerce businesses across the UK, Europe, and the Middle East, helping them grow non-paid demand, improve conversion rates, and build long-term organic revenue engines. His work has contributed to £100M+ in online revenue across fashion, FMCG, beauty, pet, sports, and wellness brands. Louis is the founder of Arkify, a Dubai-based Shopify growth agency focused on SEO, UX, and AI-ready site architecture. He is also known for his thought leadership on how AI search engines like ChatGPT and Perplexity are changing product discovery, and how brands must adapt their content, data, and storefronts to stay visible. With a practical, no-fluff approach, Louis speaks to founders, CMOs, and e-commerce teams about: • Scaling organic revenue beyond ads • SEO and CRO strategies that compound • Preparing Shopify stores for AI-led discovery and buying journeys Louis regularly shares insights with a global audience through speaking, consulting, and content, helping brands move from traffic dependency to sustainable growth.

The 7-Figure Shopify Playbook: What Actually Scales Profits 200%+ growth. This is for a Shopify brand that u cofounded and how we scaled a fresh brand to 7-figures in less than 24 month. I will break down what works in ecommerce, how to optimise teams and how to scale revenue. From wins to failures, I’ll be sharing the case studies