Tazo Lezhava

Tazo Lezhava is the co-founder and CEO of Quissly, an AI-native product discovery platform that is redefining modern e-commerce. With a decade of experience bridging data science, product leadership, and AI innovation, Tazo has led R&D initiatives at major financial institutions like TBC Bank and built AI-driven startups from the ground up. His expertise lies in "Agentic Commerce" - the shift from traditional search to autonomous AI shopping agents. At Quissly, he is solving the "messy data" crisis for marketplaces and retailers, enabling them to capture lost revenue through multi-modal, intent-aware search technology. He is a vocal advocate for "Human-in-the-Loop" AI systems that combine algorithmic efficiency with human empathy.

We are witnessing the end of the "search bar" era. Consumers no longer want a list of links; they want their problems solved. In this talk, Tazo will dissect the engineering challenges behind the shift to Agentic Commerce - where AI agents autonomously discover, compare, and purchase products on behalf of users. He will move beyond the hype to reveal the hard technical realities of building production-grade AI search: overcoming the "Zero-Result" trap of traditional BM25 engines, fixing the hallucinations of vector search in local markets, and solving the massive cost barriers of hosting custom multi-modal models. Tazo will share real-world "war stories" from scaling Quissly to handle 5,000 requests per second for major marketplaces like Extra.ge, demonstrating how a new infrastructure layer is being built to connect messy retail catalogs to the future of AI agents.