Özkan ÖZ

Craftshift is a Shopify-focused software company building powerful, scalable tools that help merchants and agencies manage product images and catalog data with confidence. Trusted by merchants worldwide, Craftshift’s apps, including Smart Bulk Image Upload, Export Product Images, and Rubik Variant Images, are designed to eliminate manual work, reduce errors, and support high-volume operations. With a strong emphasis on reliability, automation, and merchant-centric workflows, Craftshift enables growing brands to move faster, scale efficiently, and maintain full control over their product assets. And as a co-founder of the company, my primary focus is on solving real operational problems for merchants and agencies, especially around managing large volumes of product and catalog data. My background is in software development, and I take a hands-on approach to product design, engineering, and merchant feedback. I work closely with Shopify merchants and partners to ensure the tools we build are reliable, scalable, and genuinely valuable for day-to-day commerce operations.

In this talk, I’ll share a practical framework for choosing the right apps for Shopify stores based on real merchant experience rather than app store hype. As a Shopify app founder, I’ve seen how the wrong app choices can slow down stores, create hidden technical debt, and impact long-term scalability. I’ll walk through how merchants and agencies should evaluate apps from a performance, reliability, and operational perspective, and how to build a lean, future-proof app stack that actually supports growth.